Body Type Ranges

For the launch of Pinterest’s newest inclusive feature Body Type Ranges, we were tasked with showcasing Pinners using the new tool. But we didn’t just want to show them using it, we set to better understand why women stray away from certain styles due to societal pressures, and captured their authentic reactions to discovering body type ranges for the first time. This helped us really bring forth the impact inclusive products like this can have in creating safe positive spaces online and in the lives of our users.