Mavens
In this mini episodic docu-series, we set out to showcase how Pinterest Creators aren’t just here to influence, they’re here to share their craft and passions in order to inspire others. Combining docustyle storytelling with how-to tutorials helped us bring that construct to life.
A repeatable system
While our storytelling approach was scalable, the graphic treatment I created was dynamic taking on the individual creator’s craft across each video.
Credits
Creative Director: Alexa Inkeles
Art Direction + Creative development: Ricardo Baltazar
Writer: Mac Huyn
Production Partner: MakeWild + WTBR
Editor: Carson Porter
Handlettering: Erik Marinovich (Kerin Rose Gold + Mane Addicts only)